The impact of social media trends on consumer spending habits in Ikom Local Government, Cross River State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study:
Social media trends have become a powerful force in shaping consumer behavior by influencing purchasing decisions and spending patterns. In Ikom Local Government, Cross River State, digital influencers, viral campaigns, and online advertisements collectively drive consumer interests and preferences (Mba, 2023). The interactive nature of social media enables companies to engage directly with consumers, creating a dynamic marketplace where trends can rapidly translate into increased consumer spending. At the same time, these platforms expose users to a constant stream of product promotions and lifestyle choices, which can lead to impulsive buying decisions and altered spending habits (Onoh, 2024). However, while these trends may boost economic activity, they also raise concerns regarding financial management and consumer debt. Recent studies indicate that understanding the underlying mechanisms of social media influence is crucial for both marketers and policymakers to balance economic growth with consumer protection (Eje, 2023). This research examines the extent to which social media trends impact consumer spending habits in Ikom, considering both positive economic implications and potential adverse financial behaviors.
Statement of the Problem:
Although social media trends appear to stimulate consumer spending in Ikom, the mechanisms driving this behavior remain inadequately understood. Consumers may be influenced by factors such as peer pressure and targeted marketing, leading to unsustainable spending patterns. This study seeks to clarify the relationship between social media trends and consumer spending habits, addressing potential risks and opportunities (Mba, 2023).
Objectives of the Study:
-
To assess the impact of social media trends on consumer spending habits in Ikom Local Government.
-
To identify the key factors influencing digital consumer behavior.
-
To propose strategies for promoting responsible spending among consumers.
Research Questions:
-
How do social media trends affect consumer spending habits in Ikom?
-
What factors contribute to impulsive buying decisions on digital platforms?
-
How can consumer protection be enhanced in the context of social media marketing?
Research Hypotheses:
-
Social media trends significantly increase consumer spending.
-
Targeted marketing is positively associated with impulsive purchases.
-
Consumer education mitigates the negative impact of social media trends on spending habits.
Significance of the Study:
The study will provide essential insights for marketers, consumer rights groups, and policymakers to develop interventions that promote sustainable consumer behaviors while leveraging social media for economic growth in Ikom Local Government (Okoro, 2024).
Scope and Limitations of the Study:
The study is limited to assessing the impact of social media trends on consumer spending habits in Ikom Local Government, Cross River State.
Definitions of Terms:
-
Social Media Trends: Popular topics and behaviors that spread rapidly across digital platforms.
-
Consumer Spending Habits: Patterns and behaviors related to the purchasing decisions of consumers.
-
Targeted Marketing: Advertising strategies designed to reach specific audiences based on data analysis.
Related Project Materials
The effect of data protection policies on consumer trust in digital campaigns: An investigation of a tech company in Abuja.
Background of the study
Data protection policies have become a cornerstone of digital operations, particularly for...
EFFECT OF WORKFORCE FLEXIBILITY ON EMPLOYEE ENGAGEMENT CASE STUDY OF COVENANT UNIVERSITY
CHAPTER ONE
INTRODUCTION
1.1 Background of...
GROUND ELECTROMAGNETIC AND ELECTRICAL RESISTIVITY PROSPECTING FOR ORE MINERALISATION ZONES IN TSOHON-GURUSU NIGER STATE, NORTH-CENTRAL NIGERIA
ABSTRACT
To accurately explore and develop prospective mineral deposits, systematic geophysical approaches becomes a useful tool to estab...
A Study on Nurses’ Adherence to Nutritional Guidelines in Elderly Patient Care in Nasarawa State
Background of the Study
Proper nutrition is a critical component of elderly care, as it directly influences physical hea...
An Examination of Payroll Fraud in Local Government Councils: Evidence from Rivers State
Background of the Study
Payroll fraud is one of the most pervasive forms of financial malfeasance in local government councils, draining...
Evaluation of AI-Based Job Recommendation Systems for University Graduates: A Case Study of Federal University, Gashua (Bade LGA, Yobe State)
Background of the Study
The transition from university to the workforce is a significant phase in a graduate’s life, with many graduat...
DESIGN AND IMPLEMENTATION OF A COMPUTERISED BILL OF MATERIAL PROCESSING PROJECT
INTRODUCTION
Material Procurement can be defined as the purchase of goods or services at a total cost of the optimum possible in the corr...
The influence of early childhood education on language development in Yola South Local Government Area, Adamawa State
Background of the study
Language development is a critical component of early childhood education, serving as the foundati...
An examination of entrepreneurial education and economic development in Nigeria: A study of institutions in Abuja (2000–2020).
Background of the Study:
Entrepreneurial education has emerged as a cornerstone for economic development in emerging economies such as Ni...
An Assessment of Nigerian Pidgin Syntax in Urban Communication: A Case Study of Text Messaging Among Youth
Background of the study
Nigerian Pidgin has evolved as a lingua franca in urban settings, particularly among youth who rely heavily on te...
